La marque

La marque

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EMOTION IS INNOVATION


La création de l’écusson Alfa Romeo remonte à 1910 lorsque Alfa a été fondée à Milan.
Les deux symboles bien connus qui la constituent, la croix rougedu blason de la ville et le serpent des Visconti, deviennent des emblèmes de la firme automobile Lombarde. Depuis le début du 20ème siècle, l’écusson est toujours resté fidèle à lui-même, ne subissant que des changements mineurs.

innovation and pure driving pleasure.

EMOTION IS PASSION


In the 30’s, P2’s legendary victories projected Alfa Romeo into the Olympus of car manufacturers. Today, like yesterday, Alfa Romeo vehicles are conceived in order to achieve the best technical performance and maximize driver’s sensations: we don’t make cars, we create automobiles.

EMOTION IS BEAUTY

Alfa Romeo personality connects different eras and models: from the iconic 6C 2500 “Freccia d’Oro” to the most contemporary ones. An eternal kind of beauty, not in vogue with temporary fashions, always able to amaze every eye andtouch every heart. In every Alfa Romeo, the powerful is beautiful and beautiful is powerful.


EMOTION IS USABILITY


In 1954, Alfa Romeo Giulietta demonstrated that good design and comfort could perfectly live together and be experienced by everyone. The same customer-focused vision can be recognized today in our smart, sensitive and driver-centered solutions.